12 February 2026
NVS Pharmacy, Holland & Barrett and Afrikana Kitchen to launch on Baker Street and Edgware Road, enhancing the neighbourhood’s health, wellness and dining offer.
The Portman Estate has today announced the signing of three new health, wellness and culinary openings, set to further elevate the neighbourhood experience for residents, workers and visitors alike. All launching in March 2026, these additions reinforce the Estate’s commitment to supporting independent businesses, global brands and dynamic community amenities.
NVS Pharmacy, a much-loved neighbourhood amenity owned by the Shah Family since 1993, will relocate and expand at 16 Baker Street, spanning 4,500 sq ft. This family-run business, with two qualified pharmacists and a qualified physiotherapist among the next generation, will offer an enhanced range of services for the local community. It will provide NHS and private healthcare, specialist wellness services (including physiotherapy, counselling, and acupuncture), and a broader selection of skincare, healthcare and beauty products catering to all ages, ethnicities, and budgets.
Holland & Barrett, the UK’s leading health and wellness retailer, will welcome customers to a brand-new store at 146-148 Edgware Road on Tuesday 3rd March. The 1,421 sq ft store comes complete with a fresh look and feel, boasting even more of Holland & Barrett’s latest range of health and wellness solutions, including leading brands and the best of H&B’s food and sports ranges.
Afrikana will open its West End flagship restaurant at 112 Edgware Road, on the corner of Edgware Road and George Street. Launched in 2018 by City Restaurants Group, Afrikana brings high-end, flavourful peri chicken and African-inspired flavours and sauces to high streets across the UK. The 2,700 sq ft, 98-cover restaurant – including an alfresco terrace – will serve signature flame-grilled chicken, sharing platters, burgers, plant-based options, and a fully halal menu within a culturally rich setting. Afrikana is family-friendly and accessible, with an average spend of £15–£18 per customer.
Puja Dowlani, Retail Associate Director at The Portman Estate, commented:
“These new signings reflect our ongoing commitment to delivering a diverse mix of wellness and dining experiences for our neighbourhood. We are proud to support both long-standing independent businesses and leading international brands as they grow and thrive on the Estate.”
Tom Knight, Portfolio Director at The Portman Estate, commented: “Each of these new arrivals represent a conscious investment in the long‑term vitality of the Estate. As our neighbourhood continues to evolve, we’re focused on creating an environment where businesses can contribute meaningfully to the area’s character, whilst providing useful amenities for our community.”
