7 November 2024
The Portman Estate has welcomed five new fashion and retail brands alongside one food and beverage operator to Chiltern Street, enhancing Marylebone’s strong retail, leisure and hospitality offering. The collection of new openings will bolster the iconic red-brick street’s curated selection of boutique brands.
Sabre Paris made its UK debut in Marylebone earlier this year. Opening a 650 sq ft boutique at 52 Chiltern Street, Sabre Paris is setting out to shake up the tableware scene across the Channel, with a new address for foodies and everyday gourmets. At 52 Chiltern Street, the boutique is as much a workshop as it is a store. Customers are offered the option to customise Sabre’s beautiful ‘Bistrot’ cutlery to their hearts’ desire, with a range of colours and patterns to choose from.
Expanding its footprint on Chiltern Street, clothing, accessories and lifestyle brand Mouki Mou has opened a sister store, M.II at 17 Chiltern Street. An evolution of the brand’s original concept, M.II is a multi-brand concept store retailing a selection of coveted brands across menswear and womenswear, including Extreme Cashmere and Arts and Science. Its expansion further elevates Chiltern Street’s reputation as a leading destination for the best boutique shopping experiences in London.
Contemporary menswear label Oliver Spencer has also opened at 39 Chiltern Street. The 750 sq ft store was refitted using repurposed materials from other Oliver Spencer showrooms. In close alignment with the Estate’s long-term commitment to environmental responsibility, sustainability runs through Oliver Spencer’s identity. From eco-friendly materials to animal welfare, Oliver Spencer is a brand that champions a conscious approach to fashion.
Slow fashion pioneers, King & Tuckfield, opened a pop-up space at 40-42 Chiltern Street in late 2023, which continues to be a popular addition to the street. The store features King & Tuckfield’s range of meaningful and high-quality everyday clothes, that are built to stand the test of time. The pop-up complements Chiltern Street’s curated offering of luxury independent brands.
In February 2025, Los Angeles-based luxury eyewear brand Jacques Marie Mage will open its first UK store at 20-22 Chiltern Street, a double-fronted flagship location directly opposite the Chiltern Firehouse, designed by celebrated architect and interior designer Jacques Garcia. Jacques Marie Mage are renowned for its rich selection of handcrafted, limited-edition eyewear made in Japan. The lifestyle offering at their Chiltern Street boutique will include jewellery and accessories, all coupling sophisticated design with ethical business practices. The signing of Jerome Mage’s modern luxury brand reaffirms the appeal of Marylebone for international brands entering the London retail market.
Boosting Chiltern Street’s independent food and beverage offering, Avobar will be bringing its balanced menu and specialty coffee to 60 Chiltern Street this month. Using sustainably sourced avocados and coffee beans from Peru, Avobar’s menu is based around wellness boosting dishes. The brand will launch a new small format café at its London flagship on Chiltern Street, joining the likes of Monocle Café and Chiltern Street Deli, to strengthen Marylebone’s reputation as a destination for food and drink.
The welcoming of international, pop-up and independent signings across retail and F&B highlights the Estate’s ongoing efforts to build a thriving neighbourhood. Creating a balanced retail and leisure portfolio supports the West End as a world class destination that provides unique experiences for residents, visitors and workers.
On Thursday 28 November from 5-8pm businesses across Chiltern Street and Dorset Street will stay open late to celebrate the Chiltern Street Christmas Shopping Evening. The evening not only marks the start of Christmas in Portman Marylebone, but the community of craftspeople and brands on Chiltern Street. Brands including Sabre Paris, Perfumer H, Cox and Power and Cadenhead’s will be staying open late hosting exciting in-store events and exclusive offers for existing and new customers alike. Visitors to the area will be able to enjoy Christmas Carols performed by a roaming gospel choir throughout the evening while they browse the stores and begin their shopping for loved ones on London’s most stylish street.
Tom Knight, Portfolio Director at The Portman Estate commented: “This latest wave of arrivals is the next moment in the evolution of Chiltern Street, enhancing the retail, leisure and F&B offering. The signing of new entrant international brands such as Jacques Marie Mage and Sabre Paris underlines the continued allure of Marylebone as a destination for global brands entering the UK bricks-and-mortar market.”
“This selection of new occupiers reflects our ongoing vision to curate a high-quality offering that elevates the experience for residents, visitors and workers across The Portman Estate. The ongoing evolution of Chiltern Street reflects the retail resilience in the West End, that the Estate aims to promote.”
